Via its paid social marketing service, Sportradar has announced that it will incorporate live sports data and betting content into social media video advertisements.
The international sports technology company describes the move as a first for the industry and claims that social advertisers will have new avenues for growth thanks to the integration. In order to increase efficiency and value for its online betting and gaming clients, the company claims it will deliver more relevant advertisements quickly and in large quantities.
The customized short-form social media video advertisements will automatically adjust to the latest developments in the betting market, taking into account live odds, casino games, and jackpot amounts.
The international sports technology company describes the move as a first for the industry and claims that social advertisers will have new avenues for growth thanks to the integration. In order to increase efficiency and value for its online betting and gaming clients, the company claims it will deliver more relevant advertisements quickly and in large quantities.
The customized short-form social media video advertisements will automatically adjust to the latest developments in the betting market, taking into account live odds, casino games, and jackpot amounts.
