Sportradar's paid social marketing service now includes live sports data and betting content, enabling real-time data retrieval and updating for video advertisements. Because of this, advertisers are able to create ads that change based on fluctuations in the market and the odds of live sporting events.
Video ads will initially be available across Meta platforms, including Instagram and Facebook. Ads that can generate information based on live data are expected to offer additional opportunities for personalization, engagement, and relevancy to paid social advertising. To do this, Sportradar's in-house AI marketing technology will be used in the videos.
Video ads will initially be available across Meta platforms, including Instagram and Facebook. Ads that can generate information based on live data are expected to offer additional opportunities for personalization, engagement, and relevancy to paid social advertising. To do this, Sportradar's in-house AI marketing technology will be used in the videos.