The European Football Association and Sportradar, a provider of sports data technology solutions, have expanded their partnership.
The non-exclusive right to distribute data to media outlets that do not cover sports betting has been added to the newly negotiated three-year agreement, which keeps the exclusive betting data rights agreement.
Sportradar will benefit from enhanced data and more sophisticated tracking in the interim, which will enhance the company's AI-powered goods and services.
The non-exclusive right to distribute data to media outlets that do not cover sports betting has been added to the newly negotiated three-year agreement, which keeps the exclusive betting data rights agreement.
Sportradar will benefit from enhanced data and more sophisticated tracking in the interim, which will enhance the company's AI-powered goods and services.
