Sportradar, a leading global provider of sports betting and sports entertainment products and services, today announced the launch of emBET, an industry-first product that integrates live betting content into OTT streaming in real-time. emBET combines all of Sportradar’s key strengths – including data, odds, insights and advertising – into one product, to keep sports fans engaged with content for longer by informing them of the latest betting information and allowing them to place wagers with betting operators during the live competition they are watching.
Sportradar created emBET in partnership with LiveLike, a leading technology company that transforms passive audiences into engaged communities through interactive experiences and gamification features available via its flexible software development kit. Broadcasters’ direct-to-consumer channels evolve into revenue generating platforms with emBET by optimizing the integration of betting operator partnerships; in the process, this allows them to directly benefit from the growing US sports betting market. Likewise, emBET promotes additional wagering opportunities and more effective manners of customer acquisition and retention for betting companies who are featured within the application.
Sportradar created emBET in partnership with LiveLike, a leading technology company that transforms passive audiences into engaged communities through interactive experiences and gamification features available via its flexible software development kit. Broadcasters’ direct-to-consumer channels evolve into revenue generating platforms with emBET by optimizing the integration of betting operator partnerships; in the process, this allows them to directly benefit from the growing US sports betting market. Likewise, emBET promotes additional wagering opportunities and more effective manners of customer acquisition and retention for betting companies who are featured within the application.