Sportradar, a supplier, has announced the release of Gen AI Audio Advertising, a new marketing solution product designed to create audio ads for operators of casinos and sportsbooks. According to the company's specifications, this new system will use AI-generated audio to give operators more advertising content. According to Sportradar, the Gen AI Audio tool was created mainly for in-game wagering, but it can also be used with podcasts and radio sports streaming services.