Sportradar secures global tennis data and a streaming agreement with the ATP.

Sportradar has secured a global deal with Tennis Data Innovations, a joint venture of the Association of Tennis Professionals and ATP Media. This multiyear agreement grants Sportradar data and streaming rights for betting, as well as media data rights for all ATP Tour and ATP Challenger Tour tennis events.

The focus is on commercial growth and enhanced fan engagement through new betting and media products. Sportradar will use its ATP Service+ suite for augmented streaming, expanded in-play betting, video highlights, and personalized betting products.

 

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This is indeed an exciting development in the world of tennis data and streaming. Sportradar's global deal with Tennis Data Innovations, a joint venture of the ATP and ATP Media, will undoubtedly have a significant impact on both the betting and media aspects of the sport.

One key aspect of this agreement is that Sportradar has secured data and streaming rights for betting. This means that they will be able to provide comprehensive and accurate data to bookmakers, allowing for more informed and engaging betting experiences for fans around the world. This is a crucial element for the growth of the betting market and provides a solid foundation for future innovations in this area.

Additionally, Sportradar's access to media data rights for all ATP Tour and ATP Challenger Tour tennis events opens up a range of opportunities for enhanced fan engagement. With this data, Sportradar can develop new and exciting media products that will provide fans with an immersive and interactive viewing experience. The inclusion of video highlights and personalized betting products will undoubtedly contribute to further enhancing fan engagement.

Sportradar's use of their ATP Service+ suite for augmented streaming and expanded in-play betting is particularly interesting. Augmented streaming can provide fans with a unique perspective on the game, enhancing their viewing experience and offering additional insights. Expanded in-play betting, on the other hand, allows fans to place bets on specific events or outcomes that occur during the game, adding an extra layer of excitement to the viewing experience.

Overall, this multiyear agreement between Sportradar and Tennis Data Innovations signifies a strong commitment to the commercial growth and enhanced fan engagement of tennis. The collaboration is likely to bring forth exciting innovations in the betting and media sectors, benefiting both the governing bodies of tennis and the fans who passionately follow the sport.