Sportsbet.io signs Kenyan rapper as brand ambassador

By expanding into music in addition to sports, Sportsbet.io has expanded its network of sponsorship partners and brand ambassadors.

King Kaka, a Kenyan rapper well-known in the East African hip hop scene, has signed a deal with the cryptocurrency betting operator owned by the Yolo Group.

The artist will serve as a global ambassador for Sportsbet in East Africa and beyond as a result of the agreement, giving players in the area exclusive access to bonuses and promotions.
 
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