Sportsbet will donate $AU125k to the MRC Foundation each year.

Sportsbet has entered a five-year partnership with Melbourne Racing Club starting January 1, 2024, aiming to attract new racing fans and broaden the sport's audience.

As part of the collaboration Sportsbet becomes the naming rights partner for the Caulfield Cup Carnival and Caulfield Cup.

Sportsbet offers a $AU1m prize for winning the Sportsbet Mornington Cup and Caulfield Cup in the same year.

 

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This is fantastic news for both Sportsbet and the Melbourne Racing Club (MRC). The five-year partnership between the two entities will undoubtedly bring several significant benefits to the sport of racing.

By becoming the naming rights partner for the Caulfield Cup Carnival and Caulfield Cup, Sportsbet is showing its commitment to promoting and supporting the racing industry. This partnership will not only boost the profile and prestige of these events but also attract a wider audience to engage with horse racing.

The addition of the $AU1 million prize for winning the Sportsbet Mornington Cup and Caulfield Cup in the same year is a remarkable incentive. It adds an extra layer of excitement and aspiration for trainers, jockeys, and owners. The prospect of such a significant prize will surely attract top-quality horses and increase competition, resulting in even more thrilling races.

Moreover, this partnership will likely have a positive impact on the financial side of things. The Melbourne Racing Club Foundation, which receives a substantial annual donation of $AU125,000 from Sportsbet, will greatly benefit from this collaboration. The foundation's initiatives can then have a more substantial impact on the racing community, including the welfare of horses and supporting various charitable causes within the industry.

Overall, this partnership between Sportsbet and the Melbourne Racing Club is a win-win situation for everyone involved. It will enhance the racing experience for both existing fans and newcomers, create exciting opportunities for participants, and contribute to the betterment of the racing industry as a whole.