The official betting partner for Manchester City in Africa will be SportyBet. A regional partnership between SportyBet, a sports betting and entertainment website, and Manchester City FC has been announced. Sporty Group, a sports media company with operations in several African nations, including Nigeria, Ghana, Kenya, and Uganda, is the owner of SportyBet. Manchester City and Sportybet will work together on co-branded content for customers in Africa as part of the partnership.Additionally, special experiences will be developed for SportyBet platform users. Manchester City has forged a number of new alliances with the team over the past 12 months. LeoVegas Group became Manchester City's new regional partner for Europe and Canada in September 2022. Later, the club established a regional alliance with Asian online casino and sportsbook 8XBet.