A partnership between LaLiga and SportyBet has been announced, making the sports betting site the division's official betting partner in Africa.
“First-of-its-kind betting options” for fans will be offered as part of this agreement, which will be celebrated with a launch event in Africa featuring an unexpected LaLiga ambassador who is reportedly regarded as a global football legend.
Another important aspect of this partnership is brand exposure. SportyBet will be specifically highlighted when Real Madrid, Barcelona, and Atlético Madrid are the visiting teams, and it will also be exposed during La Liga broadcasts through advertising billboards and cam carpets.
“First-of-its-kind betting options” for fans will be offered as part of this agreement, which will be celebrated with a launch event in Africa featuring an unexpected LaLiga ambassador who is reportedly regarded as a global football legend.
Another important aspect of this partnership is brand exposure. SportyBet will be specifically highlighted when Real Madrid, Barcelona, and Atlético Madrid are the visiting teams, and it will also be exposed during La Liga broadcasts through advertising billboards and cam carpets.