Alex Pereira, the reigning light heavyweight champion in the UFC, has partnered with Spribe. The partnership seeks to increase awareness of Aviator, Spribe's top crash game, by utilizing Pereira's fan base.
Pereira will aggressively promote Aviator as part of the agreement through a number of focused marketing initiatives.
The collaboration expands on an earlier agreement that was started in October of last year between Spribe and UFC. The multi-year agreement calls for the Aviator logo and branding to be prominently displayed inside the Octagon during UFC Fight Nights and Pay Per View events.
Pereira will aggressively promote Aviator as part of the agreement through a number of focused marketing initiatives.
The collaboration expands on an earlier agreement that was started in October of last year between Spribe and UFC. The multi-year agreement calls for the Aviator logo and branding to be prominently displayed inside the Octagon during UFC Fight Nights and Pay Per View events.