It takes constant innovation to stay ahead of the curve in the highly competitive betting industry. Since so many platforms have already implemented gamification strategies and free-to-play elements, it is more difficult than ever to draw in and hold on to players. The goal of STATSCORE's most recent offering, PointsInPlay, is to "mark a new frontier in player engagement" on betting platforms. An illustration of how gamification can be incorporated into betting platforms is PointsInPlay, created by STATSCORE.