Study reveals that in-app features attract youth to sign up on sportsbooks

According to a recent study on the US sports betting market, bet365 is the sportsbook that adults between the ages of 21 and 34 use the most, while DraftKings is the most well-liked option for those in all other age groups.

Approximately 2,000 US sports bettors were polled by YouGov between January 5 and 18, of whom 71% were active bettors and 29% were thinking about it.

Additionally, 67% of current and potential bettors aged 21 to 24 plan to open an account with a sportsbook that is connected to a streaming service. According to the survey, this is accurate for 57% of all other age groups.
 
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