A group of European sports betting leaders has released a global study titled “Breaking Barriers: Assessing Women’s Sports, Betting, and Integrity Challenges.”
The study, conducted by the German Sports University Cologne and unveiled at the iGaming Business Live! confab in Amsterdam on Wednesday, looked at the size and characteristics of the women’s sports betting market by focusing on five sports: soccer, tennis, basketball, cricket, and volleyball.
Among this quintet, soccer wagering led the way, exhibiting an annual growth rate of 20% since 2020 and more than doubling the level of participation of female bettors along the way. Tennis, basketball, and cricket showed annual growth of over 10% from 2017 to 2022, while the total volume of bets placed on women’s sports grew more among women and men.
“The dramatic growth of women’s sports is a hugely positive development — for sports lovers, the sports and athletes themselves, and also for the betting market,” Khalid Ali, CEO of the International Betting Integrity Association (IBIA), said in a press release. “It is creating very significant and untapped opportunities for sports betting. However, with increased growth comes an increased responsibility for ensuring we get ahead of the game when it comes to sports integrity and the fight against match-fixing in women’s sport. There is no room for complacency.”
The study, conducted by the German Sports University Cologne and unveiled at the iGaming Business Live! confab in Amsterdam on Wednesday, looked at the size and characteristics of the women’s sports betting market by focusing on five sports: soccer, tennis, basketball, cricket, and volleyball.
Among this quintet, soccer wagering led the way, exhibiting an annual growth rate of 20% since 2020 and more than doubling the level of participation of female bettors along the way. Tennis, basketball, and cricket showed annual growth of over 10% from 2017 to 2022, while the total volume of bets placed on women’s sports grew more among women and men.
“The dramatic growth of women’s sports is a hugely positive development — for sports lovers, the sports and athletes themselves, and also for the betting market,” Khalid Ali, CEO of the International Betting Integrity Association (IBIA), said in a press release. “It is creating very significant and untapped opportunities for sports betting. However, with increased growth comes an increased responsibility for ensuring we get ahead of the game when it comes to sports integrity and the fight against match-fixing in women’s sport. There is no room for complacency.”
