Swedish gambling regulator launches campaign targeting young adults

A new initiative by the Swedish gambling regulator seeks to get young adults to think about the ramifications of gambling for real money. With your future as a bet is the campaign's slogan, which highlights the dangers of gambling and is aimed at young adults between the ages of 18 and 25.

Digital platforms that are popular with young adults are used for the campaign. Further details regarding gambling are available on a relevant page on the regulator's website.
 
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