Taiwan’s New Lottery Products Already Awarding Big Money and Luxury Cars

[Hannman]

Taiwan’s lottery operator, Taiwan Lottery Co., announced a week ago that it was going to increase the winnings on several lottery products and there are already new winners taking home big prizes, including a Mercedes-Benz SUV.
In addition to adding TWD900 million (US$29.61 million) to several lottery jackpots, Taiwan added new scratch-off tickets to the lineup. It’s putting six new options on the market to honor the Year of the Rabbit on the Chinese calendar.

One player is hopping with excitement as a result. Taiwan Lottery said in a press release Thursday that a middle-aged man won TWD$2 million (US$65,000) on a scratch-off, and also took home the SUV.

 

[grandsun]

I must say that this Taiwanese lottery operator is adept at marketing. These newly introduced prizes are bound to encourage many people, even those who have not been playing previously, to become involved in the lottery. The high sales and profits will easily help offset any extra expenses incurred by the lottery operator.