Democracy PR is now in charge of the "market activation account" for talkSPORT's talkSPORT BET subsidiary.
The competitive tender to lead talkSPORT BET's brand communications and engagement with UK audiences was won by the Manchester-based PR firm.
Democracy PR will lead the forthcoming launch of talkSPORT BET's Lucky Dip game, as previously announced.
As News UK's partner for betting technology and services, BVGroup runs the sportsbook brand.
The competitive tender to lead talkSPORT BET's brand communications and engagement with UK audiences was won by the Manchester-based PR firm.
Democracy PR will lead the forthcoming launch of talkSPORT BET's Lucky Dip game, as previously announced.
As News UK's partner for betting technology and services, BVGroup runs the sportsbook brand.