Tally Technology unveiled its gamification platform, Game Center, with the goal of providing new avenues for fan engagement with NFL and NBA teams. With this platform, teams, leagues, broadcasters, and brands can now streamline their fan engagement initiatives. Pick'em, trivia, bingo, word searches, and skill-based sports competitions are just a few of the game categories available at the Game Center. Additional games will be added gradually. Through the introduction of new gaming experiences, the attraction of new audience segments, and the potential to create new sponsorship opportunities, the platform seeks to increase fan engagement and loyalty.