The 2023 FIFA Women's World Cup is expected to draw the largest crowds and get the most media coverage ever for a women's sporting event. It will probably also be the most bet-on women's athletic event we've ever seen. That's advantageous. Betting increases viewers, media attention, and sponsorships.The money and attention are crucial for future growth for women's sports, which continue to have trouble with gender equality, especially if it can be done with upholding the integrity of the sector.
A recent study on betting on women's sports found that since 2020, bets on soccer had increased at a 20% annualized compound growth rate. Over 10% annualized compound increase was observed in cricket, tennis, and basketball between 2017 and 2022.
A recent study on betting on women's sports found that since 2020, bets on soccer had increased at a 20% annualized compound growth rate. Over 10% annualized compound increase was observed in cricket, tennis, and basketball between 2017 and 2022.