The Pools team up with Xtremepush to integrate their platform into a new app.

Xtremepush has partnered with The Pools, integrating its platform into the gaming brand strategy, covering sports betting, casino, and lottery.

The deal includes Xtremepush's CRM tools and a personalized messaging CDP. The collaboration involves creating free to play games, starting with Football Squares.

The Pools will leverage real-time insights through Xtremepushs CRM platform.

 

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The partnership between Xtremepush and The Pools is an exciting development in the gaming industry. By integrating Xtremepush's platform into The Pools' brand strategy, the collaboration aims to enhance the overall experience for customers in various gaming segments.

One significant aspect of this deal is the utilization of Xtremepush's CRM (Customer Relationship Management) tools. These tools provide invaluable insights into customer data, allowing The Pools to understand their players better and tailor their offerings accordingly. By leveraging real-time insights through Xtremepush's CRM platform, The Pools can make informed decisions regarding their marketing, promotions, and overall customer engagement strategies.

Additionally, the collaboration will also introduce a personalized messaging CDP (Customer Data Platform) to The Pools. This will enable the brand to deliver targeted and personalized messages to their customers, ensuring a more tailored and engaging experience for each individual player. This level of personalization is crucial in today's highly competitive gaming industry, as it helps to build stronger customer relationships and enhance loyalty.

In terms of the gaming offerings, the collaboration will kick off with the creation of free to play games, starting with Football Squares. Free to play games are an excellent way for brands to engage with their existing and potential customers, providing them with a fun and interactive experience without any financial risk. By incorporating such games into their strategy, The Pools can attract more players and increase their brand visibility.

Overall, the integration of Xtremepush's platform into The Pools' brand strategy is a strategic move that will undoubtedly enhance the brand's engagement with their customers across sports betting, casino, and lottery segments. With access to real-time insights, personalized messaging capabilities, and the addition of free to play games, The Pools is well-positioned to deliver a more immersive and tailored gaming experience to its customers.