The Sun and talkSPORT's online gambling content will be powered by GiG.

Following the formation of a strategic relationship with News Corp UK & Ireland Limited, Gaming Innovative Group (GiG) has dramatically increased its footprint in the UK.
According to the arrangement, GiG's media section will act as the primary content publisher for The Sun as well as talkSPORT, News UK's "premium sports" portals.
GiG Media will be responsible for providing The Sun and talkSPORT audiences with in-depth and vetted information on wagering and online casinos that complies with UK CAP advertisement guidelines for gambling promotions.

 

[GamblingBoy]

The objectives of partnership of GIG and News Corp UK and Ireland Gaming Corp is for GIG to serve as content provider for The Sun and Talksports. Apart from providing contents, it would also enable GIG presence in UK market.