The UK Betting and Gaming Council (BGC)

[gwolf666]

The UK Betting and Gaming Council (BGC) has introduced updated codes of conduct for sports sponsorship to promote responsible gambling. These guidelines, effective immediately, include provisions for safer gambling messages in sports advertising, restrictions on certain advertising content, and closer monitoring of social media campaigns to protect young audiences. The BGC’s initiative is part of an ongoing commitment to maintaining high standards in the industry and reducing gambling-related harm.

 

[Lazza]

The Betting and Gaming Council represents the interests of the betting and gaming sector to regulators and legislators by acting as a single voice for the sector. This is especially crucial during periods of heightened scrutiny and regulatory modifications.