To promote the new V75 pool, ATG has launched the Animal Instincts campaign.

ATG Sweden betting board, introduced an ad campaign for the V75 racing pool, aiming to tap into the instincts of Swedish audiences.

Over a million Swedes play the V75 annually, choosing seven winners to win the jackpot. ATG revamped its Saturday schedule in 2022 to boost V75 engagement.

In 2024 they will launch omni channel sportsbook platforms, powered by Kambi Group enhancing offerings for 1,500 retail points and online sportsbook.
 

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