The campaign marks the PMU brand's comeback to French television after a nearly two-year hiatus due to French horse racing events being held at capacity-restricted venues in compliance with national COVID-19 regulations.
In order to re-engage the general public with French racing and PMU products, the revitalisation programme would concentrate on revamping the PMU's "Quinte+ racing pools product," revamping the fixture schedule for French racing, and launching targeted national advertising campaigns.
In order to re-engage the general public with French racing and PMU products, the revitalisation programme would concentrate on revamping the PMU's "Quinte+ racing pools product," revamping the fixture schedule for French racing, and launching targeted national advertising campaigns.