Operators of sportsbooks frequently target younger audiences with their marketing and promotional campaigns. Specifically, Gen Z and millennials, but statistics show that older gamblers are the ones who have recently increased wagering.
According to a recent TransUnion survey, betting activity among US consumers jumped to 26% in the fourth quarter from 24% in the same period last year, driven primarily by Gen X and baby boomers.
The October through December period saw an increase in broader betting trends, but macroeconomic difficulties caused spending to decline at both physical and online casinos and sportsbooks.
According to a recent TransUnion survey, betting activity among US consumers jumped to 26% in the fourth quarter from 24% in the same period last year, driven primarily by Gen X and baby boomers.
The October through December period saw an increase in broader betting trends, but macroeconomic difficulties caused spending to decline at both physical and online casinos and sportsbooks.