Amazon's live streaming service Twitch has drawn criticism in Sweden after a private probe revealed extensive promotion of unlicensed online casinos.
After a six-week investigation, Sveriges Television AB's investigative team exposed that eight out of ten Swedish Twitch influencers had encouraged their followers to play at unlicensed casinos.
Sixty percent of influencers employed direct marketing techniques during live streams, such as promoting bonus offers from unlicensed casinos and including links in their broadcasts and profiles.
After a six-week investigation, Sveriges Television AB's investigative team exposed that eight out of ten Swedish Twitch influencers had encouraged their followers to play at unlicensed casinos.
Sixty percent of influencers employed direct marketing techniques during live streams, such as promoting bonus offers from unlicensed casinos and including links in their broadcasts and profiles.