Two jockeys join SBK as brand ambassadors

After agreeing to serve as the new brand ambassadors for the sportsbook app powered by Smarkets, two jockeys have joined the SBK stable.

Both of them will create unique content for the sportsbook and ride bikes bearing the SBK brand as part of the deal.

While the other's brand ambassador position will initially run until the end of the 2025 flat season, the first one's contract has been signed for two years.

 

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Two jockeys have joined SBK, a sportsbook app powered by Smarkets, as brand ambassadors. Their roles include creating exclusive content for the platform and showcasing the SBK logo on their riding gear. One jockey has signed a two-year contract, while the other’s ambassador role extends until the 2025 flat racing season's end. This partnership aims to enhance SBK’s visibility and connect with the equestrian audience.