The UK’s advertising watchdog, the Advertising Standards Authority (ASA), has rejected complaints that Paddy Power and Sky Bet broke guidelines in their recent marketing campaigns. The ADA updated its guidelines last October to ensure gambling ads didn’t appeal to young people.
Under these new gambling regulations, ads cannot feature athletes and other high-profile figures. However, the use of some retired athletes is acceptable. That’s because former athletes don’t hold the same attractiveness for younger generations, according to the ASA’s estimations.
Paddy Power tapped former striker Peter Crouch to appear in a couple of the operator’s spots last November. The striker and Premier League record holder – he has the most headed goals in the league’s history.
Under these new gambling regulations, ads cannot feature athletes and other high-profile figures. However, the use of some retired athletes is acceptable. That’s because former athletes don’t hold the same attractiveness for younger generations, according to the ASA’s estimations.
Paddy Power tapped former striker Peter Crouch to appear in a couple of the operator’s spots last November. The striker and Premier League record holder – he has the most headed goals in the league’s history.