The UK government aims to enhance safeguards against loot boxes following claims by an expert that over 90% of ads violate industry codes.
Leon Xiao, a researcher, identified numerous adverts failing to disclose loot box content.
Despite upheld complaints against companies, Xiao believes this represents only a fraction of breaches. Calls for governmental regulation intensify amid doubts about industry self-regulation efficacy.
Leon Xiao, a researcher, identified numerous adverts failing to disclose loot box content.
Despite upheld complaints against companies, Xiao believes this represents only a fraction of breaches. Calls for governmental regulation intensify amid doubts about industry self-regulation efficacy.