A report from the Culture, Media and Sport Committee states that there won't be much of an impact on the amount of betting advertisements visible during a match if gambling sponsorship is voluntarily removed from the front of Premier League players' shirts.
The end of the 2025–2026 season is when the voluntary agreement is scheduled to start.
Studies cited in the document assert that less than 10% of gambling advertising seen during broadcast matches is attributable to front-of-shirt branding, with nearly 7,000 gambling messages visible during six matches surveyed on the first weekend of the season.
The end of the 2025–2026 season is when the voluntary agreement is scheduled to start.
Studies cited in the document assert that less than 10% of gambling advertising seen during broadcast matches is attributable to front-of-shirt branding, with nearly 7,000 gambling messages visible during six matches surveyed on the first weekend of the season.
