Unibet secures a position as the official sponsor of the 2025 World Ice Hockey Championships, which will be held in Sweden and Denmark. This sponsorship reinforces Unibet's position as a leading sponsor of ice hockey. This is especially true in Sweden and the Nordic region. As part of the partnership, Unibet aims to enhance the experience of both phases through exciting promotions, exclusive content and personalized engagement that will bring the event closer to the audience.