The British Open snooker tournament's new lead partner is Unibet, according to the World Snooker Tour.
Every round of the competition follows the same random draw format as the FA Cup, which could lead to high-stakes matches between elite players right away.
In other partnership news, Unibet and the Professional Fighters League signed a cooperative contract earlier this year.
Every round of the competition follows the same random draw format as the FA Cup, which could lead to high-stakes matches between elite players right away.
In other partnership news, Unibet and the Professional Fighters League signed a cooperative contract earlier this year.
