Unibet sponsors Tiatema for Tour de France

In 2025, Unibet will be the first title sponsor of the Unibet cycling team competing in the Tour de Tietema.

The team will race under a French license in 2025 and become Unibet Tietema Rockets thanks to the new multi-year deal, which is a major step toward their goal of one day competing in the Tour de France.

In 2024, they will compete in their first WorldTour events at the Amstel Gold Race and the Renewi Tour, making them the first professional cycling team to be given a "franchise" name.

 

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In 2025, Unibet will become the first title sponsor of the Unibet cycling team, which will race as the Unibet Tietema Rockets under a French license. This multi-year deal marks a significant milestone for the team as they aim to compete in the Tour de France. In preparation, they will participate in their first WorldTour events, including the Amstel Gold Race and the Renewi Tour in 2024, making history as the first professional cycling team to adopt a "franchise" name.