Entain has announced that it plans to reduce its B2C activities within its Unikrn esports betting division as part of a strategic shift in its esports offerings. The gaming giant acquired Unikrn in October 2021 as a means to bolster its esports business. In December 2022, Entain reestablished the brand and outlined its intentions to enter more regulated markets worldwide.
However, less than a year after relaunching, Entain has decided to slow down these efforts. In a statement to iGB, Entain explained that it will be downsizing its direct-to-consumer operations within Unikrn.
However, less than a year after relaunching, Entain has decided to slow down these efforts. In a statement to iGB, Entain explained that it will be downsizing its direct-to-consumer operations within Unikrn.