Viant Builds Omnichannel Ad Campaigns in the Age of Rapid Online Gambling Industry Growth

We have sat down with Viant to talk personalized marketing and how the company maintains a leadership position in the online gambling and sports betting advertisingViant CMO Jon Schulz
Jon Schulz is the Chief Marketing Officer at Viant Technology. In this role, Jon leads brand and product marketing, advertising and demand generation, strategic partnerships, corporate communications and creative services. Jon also serves as the corporate sustainability lead for Viant

Jon is a recognized industry thought leader with more than 30 years of experience in digital marketing, CRM and data-driven targeting and measurement. Before joining Viant, Jon led Digital Marketing at Ford Motor Company where he spent 12 years. In his over 15 years at Viant, Jon has held leadership roles in Enterprise Sales and Business Development before ascending to the role of CMO in 2014.

Jon earned his MBA in Marketing at Indiana University and his BSBA in Information Technology from Central Michigan University. Outside of Viant, Jon has held a number of advisor roles with tech-based startups and is also a Marketing Lecturer at the University of Michigan, Ross School of Business.
 
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