Virgin Casino rebrands name to Monopoly Casino

This week, there's big news out of New Jersey: Virgin Casino, the legendary online casino and pioneer of iGaming, has decided to change its name to "Monopoly Casino," which many have deemed a smart marketing strategy.

All branding and signage from the previous identity, "Virgin Casino," are to be taken down, and the new name has not yet been applied to the official online casino website. On the other hand, the rebranding was unexpected.

 

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Virgin Casino in New Jersey has undergone a significant rebranding, now officially known as "Monopoly Casino." This change is part of a strategic move to refresh its identity and capitalize on the iconic Monopoly brand, which is expected to attract a wider audience. While all the previous Virgin Casino branding will be phased out, current players will have a seamless transition, with their accounts, balances, and credentials carried over to the new platform. The rebranding includes the introduction of Monopoly-themed slots and the "Monopoly Rewards" program, which adds a new layer of engagement for users.