Heat levels typically refer to the intensity or frequency of player activity at a casino, often used to assess how engaged or active players are. In this context, "heat" can indicate how much a player is wagering, how often they visit, or the length of their gaming sessions. Casino operators use this information to tailor marketing strategies, offer personalized promotions, and manage customer relationships. Higher heat levels may signal more valuable or loyal players, prompting casinos to focus additional resources on retaining and rewarding them, while lower heat levels might indicate the need for enticing players back into the casino environment.