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The gambling industry has undergone a transformation due to betting exchanges, which have had a big impact on conventional sportsbooks. Instead of using traditional bookies, bettors can place and accept bets on exchanges, thus acting as their own bookmakers. This makes the betting atmosphere more competitive and lively. Because of this, odds on exchanges frequently represent better value than those determined by sportsbooks. Additionally, bookmakers are not required to fix odds due to betting exchanges, which lowers overhead expenses.