As Simic acknowledged to Legal Sports Report, in the US, PlayUp isn’t DraftKings or FanDuel, but he believes the company can add value for its suitor due to its established competencies in the wagering industry,
As for what the unidentified buyer is getting with PlayUp’s US operations, there are the aforementioned Colorado and New Jersey sports wagering operations, as well as market access agreements in Indiana, Iowa, and Pennsylvania. Additionally, the gaming company holds internet casino rights in Iowa, New Jersey, and Pennsylvania.
In April, PlayUp settled a case with the Ohio Casino Control Commission (OCCC), paying a $120K penalty while agreeing to not apply for a gaming license in that state for four years.