I think bookmakers use several strategies to balance their books. One of the most common ways is to adjust the odds to reflect the betting patterns of the public. If there is a lot of money placed on one team or player, the bookmaker will offer lower odds on that outcome to discourage further betting, while raising the odds on the other potential outcomes. The goal is to have roughly equal amounts of money bet on each possible outcome, ensuring a profit for the bookmaker regardless of the final result