Forums and social media groups significantly impact player loyalty by creating spaces for communication, support, and community interaction among gamers. These platforms enable players to share experiences, discuss strategies, and seek advice, fostering a sense of belonging and investment in the gaming community. As players engage with like-minded individuals, they develop emotional connections to the game and its ecosystem, which can enhance their overall enjoyment and satisfaction. Additionally, active online communities provide a channel for players to influence game development through feedback, making them feel valued and heard by developers.