A welcome bonus is an incentive offered by businesses, particularly in the gambling, online gaming, and e-commerce sectors, to attract new customers or users. This bonus can come in various forms, such as free bets, matching funds, discounts, or free trial periods, and is typically granted upon the completion of a specific action, like signing up for an account, making an initial deposit, or making a purchase. The objective of a welcome bonus is to encourage new users to engage with the service or platform, fostering loyalty and increasing the likelihood of future transactions.