J
Julio88
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Couponomy is a term that was coined by Roger Gross, the publisher of Global Gaming Business magazine. It refers to the use of coupons and other promotions to lure players to casinos and to keep them playing. Couponomy involves the use of various types of coupons, such as free play coupons and match play coupons, as well as other types of promotions like player rewards programs, to encourage players to visit casinos and to reward them for their loyalty. The goal of couponomy is to increase the amount of time and money that players spend in casinos, ultimately boosting the bottom line for the casino.
