What is customer churn?

[Julio88]

Customer churn in a casino refers to the rate at which customers stop visiting and engaging with the casino over a certain period of time. It is essentially the percentage of customers who leave the casino and stop playing games or placing bets. Customer churn prediction is the process of forecasting which customers are at risk of churning so that the casino can take measures to keep them engaged and retain their business . It is an important aspect of customer retention efforts for casinos, and predictive modeling is often used to help identify customers who are at risk of churning.

 

[Crazy_winner]

Churn can happen for a number of reasons, such as unhappiness with the service, modifications in one's personal situation, competition from alternative providers, or just a loss of sustained interest. Churn is a major worry for businesses, especially casinos, as it may have an effect on earnings, clientele, and long-term viability.