Losses disguised as wins (LDWs) have a profound effect on players' perceptions and behaviors, especially in slot machines. By portraying payouts that fall short of players' original bets, casinos create a deceptive sense of achievement, generating excitement and encouraging continued gambling despite actual losses. This leads to a distorted view of success, making players feel they are winning more often than they truly are. As a result, players tend to engage in prolonged gameplay and spend more money, drawn in by the false perception of winning rather than recognizing their losses.