What is the role of customer segmentation in gambling analysis?

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In gambling analysis, customer segmentation is essential because it helps operators better comprehend their diversified player base. Casinos can create specialized experiences and niche marketing plans by segmenting players into different groups based on several factors, including betting behavior, preferences, demographics, and engagement patterns. This strategy improves player contentment, loyalty, and retention, which ultimately results in more money being made.
 
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