Sports betting psychology plays a crucial role in developing a successful long-term strategy by influencing decision-making, risk management, and emotional resilience. Understanding the psychological factors that drive both bettors and the market can help identify value bets and avoid common pitfalls like overreacting to recent events or chasing losses. Recognizing the biases that can skew perception—such as the gambler's fallacy or confirmation bias—allows bettors to approach their strategy with a more analytical mindset.