What measures can a casino put in place to ensure their brand appeals to millennials?

[Julio88]

There are a few potential measures that a casino could put in place to ensure their brand appeals to millennials:

1. Focus on providing a unique and memorable experience that appeals to millennials.
2. Allocate a higher percentage of the budget towards food and entertainment.
3. Consider incorporating new technologies and innovations, such as virtual reality or augmented reality, into the casino experience
4. Incorporate strong brand messaging and marketing techniques that appeal specifically to millennials.

Overall, it's important to understand what makes millennials (or any demographic) tick and to tailor the casino experience to their specific interests and preferences, such as socializing, entertainment, and technology.