Public betting can significantly influence market movement by skewing the odds set by bookmakers. When a large volume of bets is placed on one side of a wager, sportsbooks may adjust their lines to minimize potential losses and attract bets on the opposing side. This shift not only reflects the collective sentiment of bettors but can also create perceived value or momentum that influences further betting behavior. Consequently, public betting can lead to market inefficiencies, as the adjustments may not fully account for actual probabilities, potentially causing overreactions based on popular opinion rather than statistical analysis.