Incorporating sports betting analytics into your overall handicapping process is appropriate when you want to enhance your decision-making with data-driven insights. This should occur after you have gathered a foundational understanding of the sport, teams, and players involved, as well as their recent performances and trends. Once you have this basic knowledge, integrating analytics can provide a deeper layer of analysis, revealing patterns, statistical anomalies, and predictive metrics that may not be immediately apparent through traditional observation alone.